Hi and welcome to Justin Wilson online!
I am a Digital Marketing Manager working in the automotive industry. This follows some time spent as a freelance Digital Marketing Consultant within Financial Services, Event Management, Retail and Charity, and before that spending 14 years at Coca-Cola. My job is to help businesses harness all relevant digital tools to achieve their broader strategic marketing objectives.
Here is a short video to find out more about me….
So, what’s my digital marketing philisophy?
- Digital marketing needs to contribute towards the overall business strategy – if it is not contributing towards this, you should question why you are doing it (hopefully before your MD asks you the question!)
- Prioritise the channels which will contribute best towards your objectives – is your objective awareness, engagement, direct response? What tool would help you achieve this with this most effectively? Is it the web, off-page, social media, email?
- Make your efforts accountable – track your digital campaigns all the way through to the bottom line: transform conversions to leads, sales and revenue. One of the benefits of digital marketing is how closely you can monitor and show the value that your campaigns are delivering
I firmly believe that having a digital presence in itself is not enough to deliver your objectives. An effective Digital Marketing campaign must be rooted in business strategy with identified objectives set against this in order to measure impact, engagement and ultimately, results – be this improved website optimisation, or consumer engagement via social media presence.
I am results driven and I like to work collaboratively whilst providing constructive challenge where appropriate. As such, you can expect the following from me:
- Ability to quickly develop effective business relationships at all levels
- Strong influencing and negotiation skills to reach win-win solutions
- Coaching management style to drive high performing teams
- Committed to personal development to ensure continued learning – ensuring that you benefit from the latest thinking in the Digital community
Thanks for visiting my site, and I look forward to meeting you in the off-line world!
I hope you enjoy the site, and if you need more information, just contact me via the contact page.