Tag Archives: google

28th February 2014 – Bounce and Exit Rates

From chatting to other digital marketers online, one of the questions that we dread when presenting analytics is ‘what’s the difference between bounce rate and exit rate?’ I used to find that the more I tried to explain bounce rate, … Continue reading

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17th January 2014 – Is My PPC Working Well?

This week, I was asked a question by my boss who is not a marketer – is our PPC working well?  Hmmm – that is a tricky question, because it is such a vague question.  However, I needed to think … Continue reading

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13th December 2013 – 2013 Digital Review

As we are approaching the end of 2013, I thought now would be a good time to review the most significant digital marketing stories of the year.  And what a year it has been, eh?! Facebook Graph Search is launched:  … Continue reading

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6th December 2013 – Pillar Three: Under The Bonnet

In the final part of my series called ‘The Three Pillars of SEO’, I am tackling ‘under the bonnet’, or the more technical way to influence SEO.  There are a lot of areas that could fall into this category, so … Continue reading

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22nd November 2013 – Pillar One: On-Page Content

Last week I introduced the concept of the Three Pillars of Search Engine Optimisation – on-page m content; off-page networking; under the bonnet. This week, I am going to summarise the first column, on-page content. As with all areas of … Continue reading

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15th November 2013 – The Three Pillars of SEO

Earlier this week, I was asked exactly what Search Engine Optimisation is…a surprisingly difficult question to answer if the other person doesn’t have a lot of digital knowledge and doesn’t have a lot of time!  The person who I was … Continue reading

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18th October 2013 – Pay Per Click Best Practice

The challenge of gaining insight from Search Engine Optimisation is going to be increasingly difficult with the rise of ‘not provided’ search terms, so organisations may turn to Pay Per Click to deliver search marketing insight.  PPC can be a … Continue reading

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4th October 2014 – The Rise of (Not Provided)

For the last two years, digital marketers have been battling with the rise of ‘not provided’ within SEO keyword data – it started with Google encrypting the keyword searches from anyone signed into Google, then went to anyone using the … Continue reading

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2nd August 2013 – Google Analytics 101

There are lots of free tools on the internet, and a lot of them are free for a good reason – they aren’t very good! However, Google Analytics (GA) is a good free tool that can give you an overview … Continue reading

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21st June 2013 – 7 Tips for Google+

Google+ is the fastest growing social network on the planet right now!  Google+ is an intuitive network which is easy to use, pretty to look at, and can also benefit your SEO efforts.  So, here are 7 things that you … Continue reading

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