Tag Archives: PPC

17th January 2014 – Is My PPC Working Well?

This week, I was asked a question by my boss who is not a marketer – is our PPC working well?  Hmmm – that is a tricky question, because it is such a vague question.  However, I needed to think … Continue reading

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13th December 2013 – 2013 Digital Review

As we are approaching the end of 2013, I thought now would be a good time to review the most significant digital marketing stories of the year.  And what a year it has been, eh?! Facebook Graph Search is launched:  … Continue reading

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18th October 2013 – Pay Per Click Best Practice

The challenge of gaining insight from Search Engine Optimisation is going to be increasingly difficult with the rise of ‘not provided’ search terms, so organisations may turn to Pay Per Click to deliver search marketing insight.  PPC can be a … Continue reading

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14th December 2012 – 5 Quick PPC Tips

We are in an era where Search Engine Optimisation (SEO) is becoming more and more challenging.  Google Panda updates and constantly changing algorithms are making SEO more expensive, and organisations of all size are looking at Pay Per Click (PPC) … Continue reading

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16th November – Measuring PPC performance

Any organisation which has an online presence will understand the importance of search engines. With such vast numbers of people using Google in the UK, having a good page rank is a key driver of good quality traffic to websites. … Continue reading

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