A Week In Digital – 29th June 2012

Google Nexus 7 Tablet

Google Nexus 7 At this week’s Google I/O (did you know it stands for Innovation in the Open?) Event in San Francisco, Google announced its new tablet offering, the Nexus 7. Due to be released in the next three weeks in the US, UK and Australia, it is a 7 inch tablet made by Asus and will run the new and impressive Android Jelly Bean operating system.  It will have Chrome as its default browser.

In terms of pricing, which is so important in the tablet market, it is very competitive  compared to market leader, Apple’s iPad.  There is an 8GB version of the Nexus 7 which is due to retail at £159 and the quicker 16GB version will retail for £199.  Apple’s smallest iPad is the 16GB and as a comparison it retails at double the price of the Nexus 7 – £399.

So what sort of impact is the Nexus 7 going to have on the tablet market? It is important to take the Nexus features and understand who Google are pitching this product against.  It’s processors make it very quick and it does have a Siri-style voice assistant which if they can get right is a huge competitive advantage.  Anecdotal feedback from friends about Apple’s Siri is not positive – it seems to struggle with accents from north of the Watford Gap!

The price differential between Nexus and iPad is vast, but Google is not yet in a position to compete with the huge range of apps that Apple are able to offer for iPad.  So, if your pockets are deep enough, the iPad seems like the more flexible tablet. But the reality is that the Nexus 7 is not competing against the iPad.  Google’s apps are not as well developed or plentiful, the size of the tablet is different too (7″ v 9.7″), so who is the Nexus 7’s competition?

I think the Kindle Fire is going to feel the heat (see what I did there?). The size is exactly the same, it is being released in the UK at the same time as the US (unlike the Kindle Fire), and sales of the Kindle Fire have started to decline in the last month or two, so the door is open to Nexus.

Check out the official launch presentation below….

If you could recommend one tablet, what would it be?  Splash out for the iPad or wait a month and get the Nexus 7?

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