As we are approaching the end of 2013, I thought now would be a good time to review the most significant digital marketing stories of the year. And what a year it has been, eh?!
Facebook Graph Search is launched: This relies on people having pretty relaxed privacy settings, as only public info can be shared in search results. Hmmm….don’t think Google will be losing too much sleep over this yet.
Twitter Vine launched: Feels like a product with a great fit for the 21st Century – short, visual, lots of feline potential. I think that in 2014, brands are going to start to see this as an opportunity (there are already some brands and sports teams using it excellently).
Google releases enhanced PPC campaigns: The best advertising channel in the world just got better. The level of detail which you can set your ad up with now is fantastic, and it’s tough to think of a business that would not benefit from PPC now and into 2014.
Google hits Interflora…hard: Following Google algorithm updates, Interflora found itself on the receiving end of a Google penalty. It sent its product out to bloggers in the hope that they would write about the product and provide a link. Result – Interflora temporarily disappears. Expect more updates and penalties in 2014.
Google Glass: Hipsters of the world unite! Google Glass is being trialled by a select group of volunteers (and their $1500). I think it’s too early to tell what impact this is going to have, but with 2014 due to see a rise in 4G coverage, this could be big in 2014.
Facebook hashtags: As part of Facebook’s plan to encourage its network to interact, the hashtag was released onto Facebook in 2013. Like Graph Search, this relies on people relaxing their privacy settings, which I think is unlikely right now.
Hummingbird long-tail search: Google introduces the Hummingbird update, to understand the context which the user is searching with in order to provide more accurate search results. This encouraged most SEO experts to push the virtues of the long-tail search in response.
Rise of Not Provided: The same SEO experts were disappointed if not surprised that Google has started to not provide keyword data for SEO keyword referral. The rise of ‘Not Provided’ was happening throughout 2013, so no shocks – just a hole in the data right now until someone finds a solution!
Facebook loses teens: Teenagers are switching from Facebook to Twitter and Instagram – after all, what teenager wants to be on a social network where their whole family hang out? This is a key demographic for future growth, so expect Facebook to address this in 2014.
Mobile consumption doubles over last 12 months: Mobile is becoming more and more important, with consumption doubling over the last 12 months. This will continue into 2014, with the reduction in smart phone cost and the rise of 4G.
What does 2014 hold? I’ll let you know on the 20th December, so remember to check back!