With 2013 coming to a close, now is the time to look forward to 2014. Your 2014 digital marketing plan may be finalised by now but have you captured all of the key trends for 2014? Here are the trends that I think will shape the next 12 months.
Location Based Marketing: I am still struck by the power of location based marketing. The power to advertise your product when a consumer is geographically very close to one of your competitors is incredibly sophisticated but very possible. The best marketers will start to exploit this.
Social Media Sophistication: Consumers are becoming more and more sophisticated about the media that they consume. The amount of media is almost overwhelming so to stand to from the crowd will take true outside the box thinking, even though that is an awful phrase!
Big Data: Yes, big data has been around in 2913 but it will become more mainstream in 2014. Consumers have never been more sophisticated, so businesses which are able to use data to anticipate consumer need will stand out – how could ‘people who like x also like y’ transform your marketing?
Death of the Desktop: Mobile is fast becoming the way that we regularly consume media, so if your message is not mobile friendly, this needs to change…urgently. Old school desktop focused businesses may have a tricky year.
Paid Social is the Norm: Even now, social media advertising is a great way of getting your message out to your audience. As social networks become under more pressure to deliver return to their investors, marketers will find that paying for social media exposure will become more and more business as usual.
Digital Marketing Specialisms: Digital Marketing will not become a thing of the past but at the moment, it is just large organisations and agencies which have digital specialisms such as SEO Manager, PPC Manager, etc. The workload of digital is becoming massive and progressive medium sized organisations will start to develop people in these specialist roles.
What do you think 2014 has in store for us? Leave a comment and let me know!