We have all been there…..sat in front of a blank piece of paper, or a laptop with a blank document, in front of us while we drum our fingers and think ‘how am I going to create some interesting content’?
To save us from this dreaded feeling, I have pulled together 10 content marketing formats. I have also included their pros and cons because not every format is right for every occasion.
I hope that they help you avoid a content catastrophe!
Article / Press Release / Blog:
- Pros: It’s probably the most flexible for at if all – you can write about anything you want for as long or as little as you wish
- Cons: As its so flexible everyone had got access to it, so getting your
It, so it can make stand out difficult
- Pros: It’s easy and free to do from most image editing tools, if you can find or shoot the right image
- Cons: The images need to have a purpose and be related to your content plan. If not, it’s irrelevant. Also, you either need to be good at photography or prepared to buy stock images
- Pros: A nice way to communicate a difficult or potentially uninteresting subject. Also, they generate a bigger proportion of social media engagement
- Cons: To get your infographic right, you will probably need to involve a designer, as most free templates have been used already….so this might get pricey
Audio File / Podcast / Soundcloud
- Pros: People are consuming a lot of audio content while on the move, so they are often a captive audience
- Cons: In an age of visual media, is this the right format? Also, you need a big hook to get people to listen as the competition is rife – you want to take on Mark Maron?
- Pros: It’s really engaging, and you can squeeze a lot of content into a very short video
- Cons: Unless you opt for the deliberately unpolished look, you will need a videographer. And probably an editor too, so costs could mount up
- Pros: You are probably doing it already so you will have a view of what works and what doesn’t
- Cons: People receive hundreds of them a day and standing out from this crowd is very challenging
- Pros: Everyone likes having their say, and on a lot of platforms it’s very easy to set up
- Cons: You need to publicise the poll for people to notice it and participate. You should also be careful what questions you ask, you might not want to hear their answers!
- Pros: You often have this data already on your computer
- Cons: Is it interesting enough to be considered content marketing? People see a lot of PowerPoint every day, so you need to be sure
- Pros: Really engaging way of people spending time on your site
- Cons: Development costs can be high, and expectation is that the game will be challenging but not impossible – a difficult balance without an expert
- Pros: Interactive, exciting and engaging – and the cost is very low if not nil
- Cons: Requires the audience to be built up ahead of the webinar, so will need to tease and trail it elsewhere
Do you have a content format that you’ve had success with and isn’t not on this list? If so, please leave a comment and let me know!