One of the many benefits of digital marketing is how transparent and measurable your activity is. Being able to understand the success of your activity means that you can demonstrate your return on investment and learn lessons from previous activity. Google Analytics is an excellent source of such data – but it can be overwhelming … Continue reading Introducing Google Analytics
The world of web analytics can feel very overwhelming. There are so many metrics which you could be looking at, but what do they all mean and even if I work out what metrics to look at, how can I actually improve the results? If you are just starting out on your analytics journey, these … Continue reading Where to Start with Web Analytics
Earlier this week, Twitter opened up Twitter Analytics to all of its 271 million users: previously the service was only open to paid advertisers. For everyone who uses Twitter to engage with their audience, whether you are a business, blogger or whatever, this is fantastic news – analytics should always take the guesswork out of … Continue reading Twitter Analytics
There are lots of free tools on the internet, and a lot of them are free for a good reason – they aren’t very good! However, Google Analytics (GA) is a good free tool that can give you an overview of your website performance. When you log onto GA, it can look a little intimidating, … Continue reading Google Analytics 101
Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve all of your marketing problems and may actually cause some new ones. Run through the below questions. If … Continue reading Why you don’t need a social media account
It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted marketers to start advertising on their networks, the quality of analytics needed to improve. Today, they are (on the whole) pretty comprehensive … Continue reading What Should I Measure on Social Media
Often in life, doing something is better than doing nothing at all – even small steps are a contribution to a journey. But this assumes that the small steps are in the right direction. In the world of Search Engine Optimisation (SEO), if your steps are in the wrong direction, you are doing more harm … Continue reading 10 SEO Practices to Stop
With 6,000 tweets sent every second, there are lots of different types of tweets around. If you are starting a conversation from a business Twitter account, there are a number of different elements which get you closer and closer to the perfect tweet: Snappy Headline: It needs to be quick, eye-catching and enticing enough for … Continue reading What is the Perfect Tweet?
In the word of digital marketing, there are not very many activities that are done by all marketers regardless of the industry or market you operate in (i.e. Business to Consumer or Business to Business; product or service), how mature your business is, or what your organisation’s level of sophistication is. But one of those … Continue reading The Digital Marketing Guide to Lead Generation
Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), the execution is not quite as straight … Continue reading Common Social Media Mistakes
Justin Wilson 