So, you have negotiated all of your stock with your suppliers, worked out your pricing, and are ready to start trading – so, you will need an ecommerce website. But how are you going to take on the giants of ecommerce like Amazon, eBay, Marks and Spencer or Tesco? Well, big budgets obviously helps with … Continue reading 10 Top Ecommerce Tips
In the word of digital marketing, there are not very many activities that are done by all marketers regardless of the industry or market you operate in (i.e. Business to Consumer or Business to Business; product or service), how mature your business is, or what your organisation’s level of sophistication is. But one of those … Continue reading The Digital Marketing Guide to Lead Generation
With Christmas almost upon us, it is time to take a look at 2017. What will this have in store for us? A terrifying prospect considering how 2016 panned out, but let’s stay calm and concentrate on digital marketing for now. Here are seven trends to look out for during the next twelve months: Display … Continue reading 2017 Digital Marketing Trends
It doesn’t always take a lot for the online marketing community to get excited – take Ello, recently described as a great idea but the ‘Betamax of social media’? But we could be onto something with the next big thing, an app called Meerkat. It was announced at SXSW back in February, but officially launched … Continue reading What is Meerkat?
A lot of the things that digital marketers spend their time doing is conversion rate optimisation (CRO) – even when they don’t realise it. CRO is anything that you do to drive the percentage of people who convert on your website, i.e. the effectiveness of your site – everything from small tweaks to major re-designs. … Continue reading 10 Easy Conversion Rate Tips
As 2014 comes to an end, it is time to reflect on what has been a highly eventful year – the world of digital marketing saw significant changes in social media, search marketing and well, everything else! But what were the biggest stories of 2014? Here is my take on the key stories from the … Continue reading Review of 2014
Amazon is one of the (many!) Marmites of the internet age – for some people, it is a pioneer of ecommerce and a ground-breaker of modern retail, but for others, it is a corporate animal which destroys traditional industries. Maybe it’s because of the industry that I work in, but I tend to lean towards … Continue reading What You Can Learn From Amazon
The Centre for Retail Research released an alarming statistic in the UK earlier this week – one in five high street shops could close by 2018 due to online shopping. In the UK, we are a nation of shop-keepers, so I thought I should pose the question of whether the high street and the internet … Continue reading Internet and the High Street
The Internet is the global marketplace – well, not quite yet I attended a seminar last week and I was astounded by a statistic – make sure you’re sat down for this one…. Only 10% of UK web-sites sell internationally. Wow, I thought, I cannot believe that it is that low. But then I started … Continue reading A Week in Digital – 8th June 2012
Facebook IPO – what does the future hold? This week saw the official launch of the Facebook IPO – you can buy a piece of the world’s most popular social network. There are mixed feelings amongst investors as to whether this is a great investment opportunity or the start of another dot com bubble similar … Continue reading A Week in Digital – 18th May 2012
