Email is a great tool to use to engage with your audience. Assuming that you don’t have to buy a database to find out who they are (this can open up a world of pain, it’s a subject for another day!), it is a great opportunity to get your message in front of people. You … Continue reading Boosting Email Open Rates
Despite all of the developments which alter the way that people execute their digital marketing, email marketing is still one of the most popular channels. It is low cost, most people understand how email works and its effectiveness is highly measurable. Note that measurable doesn’t always mean successful though! One of the first hurdles that … Continue reading How to Improve Your Email Open Rate
Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but is actually a classic … Continue reading The Anatomy of a Perfect Email Campaign
In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, this is email marketing. … Continue reading Understanding Email Metrics
Digital marketing is a really exciting place to be a marketer. Almost every week there are new tools which are being introduced, or new ways of optimising your current digital marketing tools. In all of this new technology, it is easy to get carried away. It is still important to remember the basics of your … Continue reading Email Basics
In reviews of marketing campaigns, there is one tool which is consistently used by marketers because it is cheap and effective: email marketing. However, in my experience, little time is spent working out what makes an effective email campaign – and given the amount of flexibility you can have and how measurable your changes are, … Continue reading The Perfect Marketing Email
Welcome back to part 2 of my email marketing tips! If you missed part one, you can still take a look at it here. Last week we covered how to analyse the numbers, and getting your head round this should give you a good starting point of how to improve the effectiveness of your email … Continue reading Email Marketing Best Practice Part 2
Email marketing is very attractive to marketers. It’s cheap, it’s easy and it’s a good way to get your message in front of your customers. However, I’ve got some bad news – email isn’t as simple as you’d think. Because of the benefits of email marketing, there are a lot of businesses doing it! And … Continue reading Email Marketing Best Practice
In the word of digital marketing, there are not very many activities that are done by all marketers regardless of the industry or market you operate in (i.e. Business to Consumer or Business to Business; product or service), how mature your business is, or what your organisation’s level of sophistication is. But one of those … Continue reading The Digital Marketing Guide to Lead Generation
If you work in digital marketing, you will spend a lot of time nurturing your email list – encouraging people to share their email address and accept your communications is not easy. So imagine the frustration at not being able to get your communication in front of these precious contacts. This is what a spam … Continue reading 8 Ways to Avoiding the Spam Folder
Justin Wilson 