We all know that search engines are important. The world’s number one search engine is even a verb and that search engine receives at least 2 trillion searches per year. You can check your analytics package to find out how important search engines are to your site, but its likely to be high. And we … Continue reading Which should I choose – SEO or PPC?
Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are in the market for … Continue reading 5 PPC Mistakes You May Be Making
Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are in the market for … Continue reading 5 Common PPC Mistakes You May Be Making
I read earlier this week that spend on Pay Per Click (PPC) search engine advertising is set to continue to grow in 2015, and this isn’t too surprising. The quest to get onto page one of Google’s results page for your most important keywords is a difficult and time-consuming one if you go down the … Continue reading How to Manage a PPC Campaign
If you have worked in Pay Per Click advertising, it’s likely that you will be aware of Quality Score, but not necessarily true that you understand it. It can be seen from within Google’s AdWords reporting suite and is a simple mark out of 10 for each keyword that you bid on – the higher … Continue reading What is PPC Quality Score?
This week, I was asked a question by my boss who is not a marketer – is our PPC working well? Hmmm – that is a tricky question, because it is such a vague question. However, I needed to think of a better answer than that for my boss, so I quickly ran through four … Continue reading Is My PPC Working Well?
One of the key trends for 2013 is mobile. Internet users are moving away from traditional devices, such as desktop computers and lap tops and onto mobile devices such as phones and tablets – indeed, half of all searches are made on a mobile device. Investment in mobile optimised sites is increasing to reflect this … Continue reading Enhanced PPC Campaigns
We are in an era where Search Engine Optimisation (SEO) is becoming more and more challenging. Google Panda updates and constantly changing algorithms are making SEO more expensive, and organisations of all size are looking at Pay Per Click (PPC) as a solution. I have worked on a number of PPC campaigns for my clients, … Continue reading 5 Quick PPC Tips
Any organisation which has an online presence will understand the importance of search engines. With such vast numbers of people using Google in the UK, having a good page rank is a key driver of good quality traffic to websites. However, search engine optimisation can be expensive for small organisations, so its no surprise that … Continue reading Measuring PPC performance
The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted traffic within minutes. All of this means that your adverts need to work harder than ever to stand out and attract that … Continue reading Google Adwords Extensions