Will Cambridge Analytica and #DeleteFacebook Change Social Media?

The controversy over the use of personal data by Cambridge Analytica has dominated news over the last few days. The influence that an organisation has been able to have access to Facebook data (albeit apparently gained illicitly) was shocking – being able to influence the US Presidential race to such a degree is mind-blowing. The … Continue reading Will Cambridge Analytica and #DeleteFacebook Change Social Media?

What Should I Measure on Social Media

It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted marketers to start advertising on their networks, the quality of analytics needed to improve. Today, they are (on the whole) pretty comprehensive … Continue reading What Should I Measure on Social Media

Seven Mistakes That Your Social Media Ads Should Avoid

Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy, remember) and relatively low cost, so the barriers to someone placing a social media advert are pretty low. Which is good news, right? Well, not … Continue reading Seven Mistakes That Your Social Media Ads Should Avoid

Responding to Tragedy on Social Media

Social media is the most powerful medium for people sharing news. Where else can hundreds of millions of people express not only news that is happening but also their opinion on that particular news story? The every-day news is something that brands can mostly ignore – indeed 99% of brands should proactively ignore regular news … Continue reading Responding to Tragedy on Social Media