The controversy over the use of personal data by Cambridge Analytica has dominated news over the last few days. The influence that an organisation has been able to have access to Facebook data (albeit apparently gained illicitly) was shocking – being able to influence the US Presidential race to such a degree is mind-blowing. The … Continue reading Will Cambridge Analytica and #DeleteFacebook Change Social Media?
Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve all of your marketing problems and may actually cause some new ones. Run through the below questions. If … Continue reading Why you don’t need a social media account
It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to commercialise their product, information was short on the ground. But when they wanted marketers to start advertising on their networks, the quality of analytics needed to improve. Today, they are (on the whole) pretty comprehensive … Continue reading What Should I Measure on Social Media
A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on your mind is a bit broader – how can I be better at something? With this in mind, this … Continue reading 6 Ways to be Better at Social Media
Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), the execution is not quite as straight … Continue reading Common Social Media Mistakes
Being able to link the online and offline worlds is a complex challenge. It was only less than a year ago that Amazon managed to make the leap with its first book shop and only in the last couple of months that it has branches out with food. But one area where people have been … Continue reading Promoting an Event on Social Media
There are lots of reports which state that spend on social media advertising is increasing year and year and it is fast becoming to go-to advertising channel. It’s easy to see why: easy to set up, cost efficient and a good opportunity to get creative. However, has your advert actually worked? Tricky question eh? The … Continue reading Did My Social Media Advert Work?
There is an awful lot written about social media. In one article, it is the saviour of the planet, in another it is the start of the demise of mankind. Regardless of your point of view (probably somewhere in between these two I guess), there is a lot of nonsense written about social media. I … Continue reading 5 Social Media Myths Debunked
Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy, remember) and relatively low cost, so the barriers to someone placing a social media advert are pretty low. Which is good news, right? Well, not … Continue reading Seven Mistakes That Your Social Media Ads Should Avoid
Social media is the most powerful medium for people sharing news. Where else can hundreds of millions of people express not only news that is happening but also their opinion on that particular news story? The every-day news is something that brands can mostly ignore – indeed 99% of brands should proactively ignore regular news … Continue reading Responding to Tragedy on Social Media