Global Journey Media

Global Journey is a media company who record and distribute music, spoken word and DVD recordings.

I worked for Global Journey Media between January 2012 and October 2012 as a consultant Digital Marketing Manager, working together with Believe Digital Agency to ensure effecting marketing communications to consumers and corporate customers.

The work that I have completed at Global Journey includes:

• Development of Global Journey web-site, including Search Engine Optimisation, Human User Optimisation.  This resulted in a new website being designed and developed
• Management of digital marketing agency (Believe, London) on behalf of Global Journey
• Setting key performance indicators with agency to ensure that Global Journey’s objectives are met
• Utilisation and ongoing management of Global Journey social media networks, including Facebook, YouTube, Twitter and LinkedIn

Results:

• Conversion rate following go-live of the new website rose from 0.5% to 4%
• 50% increase in Twitter followers in first 8 weeks of working with client
• Facebook engagement score moves from 0% to 6%
• Social media content and calendar developed

Some examples of the work that I have done for Global Journey:

Social media strategy (click to enlarge):

     

Social media development:

         

Web-site development and new design: