Global Journey Media

GJ logo

Global Journey is a media company who record and distribute music, spoken word and DVD recordings.

I worked for Global Journey Media between January 2012 and October 2012 as a consultant Digital Marketing Manager, working together with Believe Digital Agency to ensure effecting marketing communications to consumers and corporate customers.

The work that I have completed at Global Journey includes:

  • Development of Global Journey web-site, including Search Engine Optimisation, Human User Optimisation.  This resulted in a new website being designed and developed
  • Management of digital marketing agency (Believe, London) on behalf of Global Journey
  • Setting key performance indicators with agency to ensure that Global Journey’s objectives are met
  • Utilisation and ongoing management of Global Journey social media networks, including Facebook, YouTube, Twitter and LinkedIn

Results:

  • Conversion rate following go-live of the new website rose from 0.5% to 4%
  • 50% increase in Twitter followers in first 8 weeks of working with client
  • Facebook engagement score moves from 0% to 6%
  • Social media content and calendar developed

Some examples of the work that I have done for Global Journey:

Social media strategy (click to enlarge):

     

Social media development:

    Global Journey - Twitter Locations     Global Journey - Facebook Content

Web-site development and new design:

Global Journey - Key Words     Global Journey - Web-Site Next Steps

Global Journey Website Old     Global Journey Website New

One Response to Global Journey Media

  1. Pingback: Social Media Content Calendars and Content Marketing | Claire's PR Journal

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