Global Journey is a media company who record and distribute music, spoken word and DVD recordings.
I worked for Global Journey Media between January 2012 and October 2012 as a consultant Digital Marketing Manager, working together with Believe Digital Agency to ensure effecting marketing communications to consumers and corporate customers.
The work that I have completed at Global Journey includes:
- Development of Global Journey web-site, including Search Engine Optimisation, Human User Optimisation. This resulted in a new website being designed and developed
- Management of digital marketing agency (Believe, London) on behalf of Global Journey
- Setting key performance indicators with agency to ensure that Global Journey’s objectives are met
- Utilisation and ongoing management of Global Journey social media networks, including Facebook, YouTube, Twitter and LinkedIn
Results:
- Conversion rate following go-live of the new website rose from 0.5% to 4%
- 50% increase in Twitter followers in first 8 weeks of working with client
- Facebook engagement score moves from 0% to 6%
- Social media content and calendar developed
Some examples of the work that I have done for Global Journey:
Social media strategy (click to enlarge):
Social media development:
Web-site development and new design:
Pingback: Social Media Content Calendars and Content Marketing | Claire's PR Journal