We all know that search engines are important. The world’s number one search engine is even a verb and that search engine receives at least 2 trillion searches per year. You can check your analytics package to find out how important search engines are to your site, but its likely to be high. And we … Continue reading Which should I choose – SEO or PPC?
With the possible exception of the military, there are not many industries that enjoy acronyms more than marketing. CPC, CTR, CPM, SEO, PPC, CMS, CRM…… It’s all a bit much. And not only that, instead of simplifying, they make subject areas seem prohibitively complicated. Take CRO, Conversation Rate Optimisation. This is simply making more of … Continue reading Seven Ways to Improve Your Conversion Rate Optimisation
If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. the visitor exits the website without seeing … Continue reading Four Ways to Lower Your Bounce Rate
A combination of consumers becoming more sophisticated, faster broadband speeds and fewer barriers to creating rich content mean that the era of content marketing is well and truly upon us. When pulling together your content strategy, it won’t take long before you start to think about video. And swiftly after that, thoughts will turn to … Continue reading The Quick Guide to YouTube
The URL or Uniform Resource Locator is better known as the web address – every page on the web has one and that’s about as much attention as they normally get. However, there is more to URLs than meets the eye. They influence user behaviour as well as holding one of the keys to effective … Continue reading What’s in a URL?
Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are in the market for … Continue reading 5 PPC Mistakes You May Be Making
Sometimes the detail is exactly what you are looking for. What exactly does the latest Google algorithm update mean? What are my audience segmentation options in a Facebook advert? But sometimes you just want to know the simple things – like how can I get more people to visit my website – that’s all. This … Continue reading 10 Ways to Boost Website Traffic
One of your New Year resolutions for 2016 is likely to be to grow your social media audience (along with the obligatory resolution of getting more exercise!). With that in mind (and the exercise resolution likely to flounder), you may be tempted to dip into your pocket and buy some followers for your Facebook or … Continue reading Why You Shouldn’t Buy Followers
For some time now, Facebook’s organic post reach has been in decline. You may have 1,000 likes to your business page, but how many of the people who have liked your page are actually seeing your message? Well, it depends on how often people engage with your content, but the figures are alarming: estimates are … Continue reading How to Boost Facebook Reach
Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are in the market for … Continue reading 5 Common PPC Mistakes You May Be Making