It used to be that when someone mentioned that they had an account on LinkedIn, people’s response was ‘so you’re looking for another job then?’ LinkedIn has moved on from just being a recruitment website, but this repositioning has not been without its challenges. It has developed into a website which is still heavily used … Continue reading Will LinkedIn’s Repositioning Work?
If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. the visitor exits the website without seeing … Continue reading Four Ways to Lower Your Bounce Rate
It is not easy to try to think of a world before the internet, and in the world of marketing that is even trickier. The evolution of the internet as a marketing tool has changed the way that marketers execute their marketing and changed the way that audiences experience and interact with that marketing. Every … Continue reading Inbound and Outbound Marketing – What’s the Difference?
There are lots of reports which state that spend on social media advertising is increasing year and year and it is fast becoming to go-to advertising channel. It’s easy to see why: easy to set up, cost efficient and a good opportunity to get creative. However, has your advert actually worked? Tricky question eh? The … Continue reading Did My Social Media Advert Work?
Sometimes the detail is exactly what you are looking for. What exactly does the latest Google algorithm update mean? What are my audience segmentation options in a Facebook advert? But sometimes you just want to know the simple things – like how can I get more people to visit my website – that’s all. This … Continue reading 10 Ways to Boost Website Traffic
As content marketing becomes ever more competitive, the fight for people’s attention is forcing we marketers to be more creative. Not only in the content that we create, but the format that it is created within and how the content is distributed. One of the more interesting formats is webinars. Webinars are a great way … Continue reading 10 Top Tips for Webinars
Contact forms are a very important part of your website. All of your marketing efforts are ultimately designed to drive contact with your business: this may take the form of a purchase for B2C marketers or the completion of a contact form if your purchase cannot be fulfilled online. So, imagine that you are spending … Continue reading Contact Form Best Practice
The internet has transformed the world of marketing: digital marketing is more measurable, dynamic and personalised, making traditional outbound marketing look clunky and ineffective. However, for all of the opportunities that digital offers, there is an important impact on the resource of marketing teams. More opportunities not only mean more financial resource, but also more … Continue reading Why You Need Marketing Automation
Two weeks ago I wrote a blog about the dramatic changes at the top of Twitter and 5 reasons why the changes are happening. One of those was that it is struggling to translate its social media success into advertising revenue. However, advertising on Twitter is a big opportunity, particularly for those with a limited … Continue reading How to Create a Twitter Advert
Last week, Facebook announced some changes to the way that news feeds will appear for its almost 1.5 billion accounts. While the announcement created something of a fuss, it shouldn’t be too surprising. Facebook has been filtering what you see for a while already. And there are good reasons for that. Facebook is a commercial … Continue reading Facebook News Feed Changes